Home Improvement Marketing Companies That Can Increase Your Revenue

As a home improvement business, you might find it difficult to expand outside your local market and reach the number of customers that you are capable of serving. Newspapers, magazines, placing flyers, road signs, and other local ads is a great way to expand your reach, but it generally isn’t enough.

There have been many home improvement businesses that simply weren’t able to adapt and stay afloat financially. If you’re looking to increase your revenue, you have to seek out home improvement marketing companies and explore the online options that are available to you. The majority of people now use their cell phone, tablet or laptop to look for local businesses, and this applies to the home improvement industry as well. Whether you’re a small business, retail store, or local service provider, there’s an opportunity for you to expand your reach and increase revenue through internet marketing. Below, you will find reasons why home improvement marketing companies are so important to your success in the industry.

Search engine optimization for your website

Home improvement marketing companies will commonly provide search engine optimization services for your website. If you don’t have a website yet, they may even include web development services for a reduced cost, knowing you have an interest in optimizing the site thereafter. Search engine optimization is a great investment and it’s something that can’t be overlooked even as a small business owner in a local environment. SEO allows you to expand online and get ranked on search engines for keywords that are directly related to your home improvement services. For instance, as a Seattle based business, you could rank on Google for a term like “Seattle home improvement.” Large cities often have keywords like this that are searched thousands of times per month. Just imagine the income potential having thousands of extra eyes on your website every month. Better yet, these are targeted visitors that previously searched on Google to find the exact services you offer, making each visitor a very legitimate lead opportunity. Search engine optimization can help your business dominate the local market and center yourself as an authority in the area.

Complete web development solutions

SEO services can only be effective when you already have a great website to drive these visitors to. Home improvement marketing companies will be able to build you a professional website that makes your visitors feel at ease and comfortable with hiring you. The site should also be search engine optimized and the keywords that are related to your business and its location should be incorporated into the content of each page on the website. This helps search engines recognize what your website is about and understand which phrases the site should be ranked for. It also means that content writing plays a significant role when building a website. The more pages of high quality content your site has, the better its chances of ranking on search engines like Google.

Lead generation

Some home improvement marketing companies will provide lead generation services. This is a unique service that is exclusive to the more popular industries. Essentially, it means that you’ll be provided with leads in the home improvement industry that could potentially convert to a sale. These are leads that the business selling them to you probably got through their own website, by driving traffic through search engine optimization. Unfortunately, that means you’ll pay a high price for the leads since it takes an investment from the business just to provide them. However, if you’d like a simple way to get in touch with potential clients, lead generation services can help.

Social media

It’s undoubtedly important to establish a relationship with your clients through social media. You can use those relationships to expand your outreach and get more clients as well. Social media has become a significant part of many people’s lives and the sooner you begin building a social media marketing campaign, the better. Home improvement marketing companies can expand your efforts to Facebook, Twitter, Pinterest, and more.

Referral Marketing For Home Improvement Contractors

In these tough economic times, it is imperative that home improvement contractors implement a fully-functioning referral marketing strategy. If they don’t, they are potentially losing thousands (or hundreds of thousands) of dollars in sales and profits.

If designed and executed properly, this referral marketing system will help home improvement contractors:

o Attract a steady flow of ready and willing customers for your most profitable services;

o Give your business an “UNFAIR ADVANTAGE” by locking-out your competition from the best customers and the most profitable markets;

o Build your image as THE authoritative home improvement expert in your area and command top-dollar for your services;

o Enjoy the freedom to raise your prices year after year, while your competition has to discount to survive;

o Generate a torrent of profitable referrals from existing and past customers through referral marketing;

o Dramatically increase the VALUE and salability of your business;

o Have your customers enthusiastically giving you permission to contact them for future business;

o Have a 24 hour a day/7 day a week profit-producing referral marketing system that creates leads while you are sleeping, fishing, golfing, relaxing, and spending time with your family;

o Dramatically reduce your workload so you’ll have plenty of time for yourself.

But with the demands on home improvement contractors to service their current clients while still hustling to find new ones, the referral marketing program that they institute has to be all-encompassing and not place more work in their already busy schedule. The last thing they need is a referral marketing program that includes a bunch of useless books and manuals they have to read, software they have to install, or huge home study courses that take months to complete.

There’s no doubt that the successful home improvement business is the one that has the most effective systems for attracting, retaining and multiplying happy customers. Most home improvement companies are so obsessed with getting new customers that they completely ignore the gold mine of opportunities with their former and existing customers and never consider any type of referral marketing program. All this does is make the home improvement contractor rat race worse for those who participate… especially when the economy slows.

But, home improvement companies that know how to develop long-term relationships with their customers, have an active database of happy customers that they communicate with on a regular basis, and that can rely on their customers to feed their business (and their families and employees), day in and day out – year after year – even when the economy takes a dump…those are the home improvement companies that are going to be successful through referral marketing.

Many home improvement contractors throw away thousands of dollars on ineffective advertising because they’re chasing that elusive new client. The truth is, their current client base – if used properly through referral marketing – can provide the instant sales and profit that they need. The value of a satisfied client is immeasurable when a properly designed and implemented referral marketing system is put in place.

Raise Your Home’s Value With Home Improvements

With home values on the decline throughout the country, many are turning to remodeling and home improvement projects to boost their home’s value. The following are a few of the projects homeowners can undertake to help raise their homes’ values.

With the economy slumping, buyers aren’t as interested in real estate bells and whistles as they are in home improvements that can lead to lower repair and utility costs in the future. Upgrading from traditional low cost vinyl siding to fiber-cement siding or foam-backed vinyl, while expensive, can lead to utility savings where owners will male back 80 – 88% of the siding’s cost in the home’s value. Even just replacing old vinyl siding with new, which can usually be done for just under $10,000, can raise a home’s value by around $8,000.

Replacing your homes windows can also substantially lower heating and cooling bills while increasing a home’s value. Replacing old windows with new more efficient ones can bring back a return of investment of nearly 80% as well as attract prospective buyers.

Bathroom remodels are a slightly higher cost project to undertake, sometimes upwards of $50,000, but owners can usually recoup about 70 percent of the cost in the home’s value.

Major kitchen remodels are perhaps the most time consuming and costly of home improvement projects, averaging anywhere from $100,000 to $125,000, but, as kitchens are generally the most used room in a home, it can also lead to the largest rise in a home’s value. Owners who remodel their kitchens typically see their home’s value rise about 70 percent of the cost of the project. Minor kitchen remodels are less expensive projects, and can usually lead to an almost 80 percent recoup of investment.

Adding a deck to a home is another way to improve a home’s value, especially as the slumping economy forces many families to cut their entertainment spending and spend more time at home. The average price of installing a composite deck is about $37,500, 62 percent of which can be recouped in the value of a home. A lesser expensive wood deck can be added for around $10,000, and owners can typically expect to recoup more than 80 percent when the home sells.

Adding a bedroom to a home is a sure way to increase the value, whether by expensive room addition, or by converting an attic into a bedroom. Owners who go the attic-conversion route usually see a return of their investment of 75 percent.

Many homes in areas that allow basements are sold with the basement serving as little more than a storm shelter. The walls are unfinished and flooring is basically the concrete-top of the foundation. Refinishing these basements into usable rooms is usually not that expensive as there is typically no demolition and repair needed. Owners can expect to see a return of investment around 70 – 75 percent when they finish a basement, depending on what type of room it creates and how extensive the work.

Before undertaking any home-improvement projects, owners should always take their time, shopping around for any financing they may need, carefully selecting a reputable contractor, and, perhaps most importantly, speaking with real estate and tax experts to determine the impact the improvements will have on property taxes.